In these scenarios, such a taking can involve a comprehensive apportionment of compensation to various parties. Just as sometimes your neighbor might have a right of way easement so that they can access their property across yours, or a utility company may have an easement allowing cables or power lines across your property, so to can a person or company hold an easement allowing them to construct and display a billboard on your property. I highly doubt your friend would be amenable to a blanket perpetual easement on the property for a billboard, but I have seen it happen. So those are the two key reasons billboard companies engage in permanent easement: permanence and to lower the ground rent. That's extremely advantageous to the billboard company. More than likely you will need to define the easement area for the billboard, access and visibility across the property. 2. BLMC recommends to never sell your billboard lease unless you absolutely need the cash. U.S. 22 Somewhere in Pennsylvania. In the example I gave, if the billboard company is paying a thousand dollars a year, and instead can swap that for a $5,000 upfront payment, that's a 20% rate of return. High yields. The 3rd party companies out there want to buy your billboard lease through a perpetual easement or purchase your lease interest over a term of 15+ years. What is a Billboard Easement? ... Buying Perpetual Easements. Little competition. Grantee may use the Easement for the installation, servicing and maintenance of a 10X30 foot double faced illuminated Billboard. This includes the owners of the property upon which a billboard is located, the owners of the easement for use and access to the billboard, and leasehold interests, among others. An appurtenant easement is usually a perpetual easement that runs with the land and can be used by others. Very simple business model. Utility pole (electric) is on-site. The real birth of the billboard industry as the object of investment was with the passage of the Highway Beautification Act in 1965, which made the billboard industry federally regulated to certain spacings and zonings. All of that will be done on Alta. Agreeing to a Perpetual Communications Easement may limit your options if you ever want to look into using your tower or the land it sits on as collateral. 8' x 16' billboard, Two Perpetual Monopole Easements, Owner Financed at $267mth. What is a non exclusive easement? If you transfer a perpetual easement for consideration and do not keep any beneficial interest in the part of the property affected by the easement, the transaction will be treated as a sale of property. Grantor may use the Easement Pros. This distinction is critical in any easement agreement and should be addressed squarely. 8 ft x 16 ft Billboard Two surveyed & recorded easements with ingress/egress and electric ROW, for monopole(s) located on US Rt 22. 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