Nissan has proved to be a smart automobile brand that has touched the lives of various customer segments through its large product portfolio. These things will have an effect upon every player in the auto industry. The Propilot automated driving system uses advanced imaging technology to understand the traffic and steer the vehicle through it. However, since the arrest of Carlos Ghosn in a financial misconduct case, a large number of its internal problems have come to light. All Rights Reserved, This is a BETA experience. My focus is building brands as the basis for enduring profitable business growth. Brand equity nissan leaf maintains good brand equity having 44% ranking fourth after Mercedes-Benz, Lincoln MKZ, and Mercedes-Benz S class. To retain market share, the company will need to invest heavily in strengthening its competitive position. The car is safe and efficient which means and safe and pleasant driving experience. The company has created a midterm strategic plan for the future that focuses upon sustainable growth and technological innovation. It is imperative that whoever takes the reins at Nissan has brand building as a strategic priority. Competitors include: gas powered vehicles, hybrid vehicles, electric vehicles, bicycles and public … The Nissan LEAF is the world's first 100-percent electric, zero-emission car designed for the mass market. The Nissan brand is in the challenging situation of management upheaval, industry uncertainty and  brand jeopardy. This will help grow both demand and popularity. According to the Kelly Blue Book, the company recalled around 3 million vehicles in 2016 over airbag issues. Nissan has maintained strong brand equity overall which is a result of its consistent focus upon technological innovation, customer experience and investment in employees, community as well as other stakeholders. The initiative also focuses on China which has become the leading automobile market of the world. Market share of the company increased by 0.3 points to 5.9% from the previous year. Brand image matters more than ever in the automobile industry because of growing competition as well as regulatory pressures and consumer interest in a company’s reputation. So, regulatory pressure is one of the leading threats, the automotive firms including Nissan Motors are facing. A large number of brands with extensive global presence are there in the global market. Apart from having sold more than 10.76 million vehicles , the alliance operates across more than 200 markets worldwide. The auto industry overall, saw reducing car sales in 2019 compared to the previous year. In its report on Best Marketers of the Decade. The issue came to the notice of NHTSA and Nissan in 2018. Markets. The study estimates the value of the Nissan brand … Brand Equity Modernized: Why Social Media is your Best Asset. "Let's make a deal," as the only marketing tactic is destined to fail. The recalled vehicles included certain 2015 to 2017 Nissan Murano, 2016 and 2017 Nissan Maxima, 2017 through 2018 Nissan Pathfinder and 2017 Infiniti QX60 vehicles. In the first two quarters of 2019, Tesla’s sales grew sharply. Stop the bleeding. The problem in this case was that around 200,000 of Nissan Altima midsize vehicles might have their suspension systems compromised prematurely because of corrosion. While the company has taken several important steps to overcome the situation, it still has a long way to go in terms of corporate governance best practices. Before his arrest in relation to the sea dal, Carlos Ghosn was hailed as a hero in Japan. 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