Every sales rep knows that the faster they can react to a contact’s actions, like a form submission or an email reply, the more likely they are to close the deal. Eloqua users are able to set up workflows and drip campaigns that qualify leads based on whether or not they complete an action such as opening an email, or clicking a link in an email. You can use integrated apps in HubSpot to do actions like Shopify abandoned cart follow-ups, Salesforce lead syncing, and much more. It’s competitor, HubSpot, has strong points in support, accessibility (their mobile app for example), free accounts, pricing, integrations, and inbound marketing. Simplify campaign management. Campaign management is a central component to a marketing team's success. For marketers without coding experience, it can be hard creating the assets necessary to generate leads. HubSpot’s inbound marketing software offers businesses an all-in-one marketing solution; blogging, analytics, social media, email, automation and more. If you have contact lists in Eloqua, we recommend re-creating the lists in HubSpot first and then importing your contacts by list. © 2015 - 2020 MarketingAutomationInsider.com is operated by Venture Harbour Ltd, a company registered in England and Wales. Oracle Eloqua equips marketers with lead and campaign management tools that help marketers engage the right audience at the right time in the buyer’s journey while providing real-time reporting and insights. Your time to ramp with HubSpot will be much faster than using Eloqua. One of the biggest roadblocks for marketers or sales professionals is getting started in new enterprise tools. From there, it's easy to perform the in-depth analysis you need. Eloqua offers a lot of deep features in automation and email, but these tools take a long time to get started in the old framework architecture. Grow beyond simple integrations and create complex workflows. And in this case, size does matter as Eloqua is the pertinent choice for large and enterprise-level marketers, whereas HubSpot is ideal for small-to-mid-sized businesses. For example, you’ll need to remind Sales that one of your contacts filled out a high-intent form. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers. It's tailor-made for orgs that want fast ramp-up and ROI and does a fantastic job of making sure that multiple resources exist for whatever question you might have." Create landing pages and forms, and publish content across the most relevant platforms. If you want to build different pages, feel free to use a template and the drag-and-drop editor to get your desired look. Today it is the leader in modern marketing strategies and is the centerpiece of Oracle Marketing Cloud. It saved time, added lots of resources to the team, and helped bring oil to the digital marketing strategies. However, the biggest differentiators between both solutions is the breadth of product features and ease-of-use. It allows for a drag and drop creation of campaigns (workflows) with components such as audiences, assets, decisions and actions. Also, if you are using multiple software and online tools, you’ll want to connect those tools to your marketing platform with the least amount of pain. Vote now to put Eloqua and HubSpot at the top of our list. You’ll understand which of your contacts engaged with posts on Facebook, and see your leads come into the CRM after they filled out a lead ad. "While most marketing automation tools have reached a certain level of parity when it comes to standard features (lead records, social, email marketing, landing pages, etc.) The Oracle CRM is not included with Eloqua though, so you’ll have to pay separately. Marketing automation software. Offer your customers comprehensive integrations between your SaaS platform, Hubspot and Eloqua . More info Documentation. Brandon Steiger, President, Synergema, Learn how Insights and SNP made the switch from Eloqua to HubSpot, Insights Transforms Its Marketing with HubSpot. 2 Eloqua is leading in Portugal. Eloqua 10's campaign canvas is leaps and bounds ahead of Hubspot's workflows in terms of providing a visual experience. With live chat, a managed CMS, SEO tools, Social Media and Ads Tools, and more, HubSpot has everything you need to get your marketing strategy started, with advanced features that you can grow into. 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